{"id":10789,"date":"2024-08-20T16:41:53","date_gmt":"2024-08-20T14:41:53","guid":{"rendered":"https:\/\/www.amplify.ooo\/?page_id=10789"},"modified":"2024-08-29T10:21:18","modified_gmt":"2024-08-29T08:21:18","slug":"la-publicite-est-une-information-a-partager","status":"publish","type":"page","link":"https:\/\/www.amplify.ooo\/en\/la-publicite-est-une-information-a-partager\/","title":{"rendered":"La nouvelle approche publicitaire"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"10789\" class=\"elementor elementor-10789\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5b3f068 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b3f068\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a191f63\" data-id=\"a191f63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f352e53 elementor-widget elementor-widget-heading\" data-id=\"f352e53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Advertising, information to share<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a47197e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a47197e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-871ba3b\" data-id=\"871ba3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-958cd0b elementor-widget elementor-widget-image\" data-id=\"958cd0b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-7-1024x1024.png\" class=\"attachment-large size-large wp-image-10826\" alt=\"\" srcset=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-7-1024x1024.png 1024w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-7-300x300.png 300w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-7-150x150.png 150w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-7-768x768.png 768w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-7-12x12.png 12w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-7.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79ac162\" data-id=\"79ac162\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0d1558 elementor-widget elementor-widget-text-editor\" data-id=\"d0d1558\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Digital advertising is changing.<\/h3><p>Gone are the days when it was enough to publish a product for it to sell within minutes, or to offer services and have the schedule fill up in no time.\u00a0<\/p><p>Times are changing, competition is omnipresent, and consumer habits are evolving. Selling is no longer enough; you have to offer more\u2014a concept, an innovation, knowledge... Customers no longer buy just one thing; they buy into a whole package and align with values.\u00a0<\/p><p>Advertising is no longer just a simple marketing lever to activate for a company. It is an important information vector that is essential to master in order to succeed in the overall strategy.<\/p><p>With technological advancements, advertisers have the opportunity to restore communication based on trust, which is useful for renewing their client base.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6341130 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6341130\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-093a0ce\" data-id=\"093a0ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d4ab81 elementor-widget elementor-widget-text-editor\" data-id=\"9d4ab81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>The internet: the key to visibility before any purchase.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-294d442 elementor-widget elementor-widget-text-editor\" data-id=\"294d442\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nearly all consumers use online media when searching for products or services, making an online presence essential for businesses that want to attract the attention of potential customers.<\/p><p>97% of consumers search for products and services online before making a purchase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f1d8b elementor-widget elementor-widget-text-editor\" data-id=\"91f1d8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Digital presence, a strong anchor.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f5b8d elementor-widget elementor-widget-text-editor\" data-id=\"70f5b8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Businesses with a strong digital presence are 3.3 times more likely to grow: Businesses that invest in digital marketing and maintain a strong online presence significantly increase their chances of growth. For example, customer feedback can increase conversion rates by up to 270%, and overall business growth is closely linked to online visibility and credibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b63736d elementor-widget elementor-widget-text-editor\" data-id=\"b63736d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Offer useful content through advertising.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04c0e00 elementor-widget elementor-widget-text-editor\" data-id=\"04c0e00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">70 % of consumers expect brands to provide useful and informative content rather than focusing on traditional advertising. This reflects a significant preference for advertising that offers added value rather than simple promotional messages.<\/p><p>Informative content marketing is seen as more effective in influencing purchasing decisions. 61% of consumers say they are more likely to buy from a brand that provides personalised, relevant and informative content, rather than a brand that only offers traditional advertising.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-df00183 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df00183\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad6106d\" data-id=\"ad6106d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1545234 elementor-widget elementor-widget-image\" data-id=\"1545234\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"320\" src=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/EN.png\" class=\"attachment-large size-large wp-image-10830\" alt=\"\" srcset=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/EN.png 1000w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/EN-300x120.png 300w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/EN-768x307.png 768w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/EN-18x7.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-999dd0d elementor-widget elementor-widget-text-editor\" data-id=\"999dd0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Place engaging adverts.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c807a4d elementor-widget elementor-widget-text-editor\" data-id=\"c807a4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>39% of consumers feel frustrated when they receive irrelevant advertising and 71% prefer advertising that is tailored to their interests and provides useful information. This shows that there is a strong demand for advertising that is not only promotional, but also relevant and informative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2d4b9b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d4b9b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2c384e\" data-id=\"a2c384e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e216ac8 elementor-widget elementor-widget-text-editor\" data-id=\"e216ac8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Consumers have new advertising expectations.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3efba elementor-widget elementor-widget-text-editor\" data-id=\"5c3efba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Globally, consumers are looking for advertising that is not only relevant and personalised, but also respects their privacy and is aligned with their ethical values. Brands that succeed in meeting these expectations can expect greater loyalty and a more positive perception of their image.<\/p><p>Les mill\u00e9niaux qui repr\u00e9sente une part importante du march\u00e9, pr\u00e9f\u00e8re les publicit\u00e9s qui \u00e9duquent plut\u00f4t que celles qui se contentent de vendre. 84% d&rsquo;entre eux, se m\u00e9fient de la publicit\u00e9 traditionnelle, et sont davantage influenc\u00e9s par un contenu informatif qui les aide \u00e0 prendre des d\u00e9cisions d&rsquo;achat. Ce groupe d\u00e9mographique, qui repr\u00e9sente une part importante du march\u00e9, pr\u00e9f\u00e8re les publicit\u00e9s qui \u00e9duquent plut\u00f4t que celles qui se contentent de vendre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a657db8 e-transform elementor-widget elementor-widget-eael-cta-box\" data-id=\"a657db8\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_skewX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"eael-call-to-action cta-flex bg-lite cta-preset-2\">\n\t    <div class=\"content\">\n            <div class=\"title\">Discover Amplify<\/div><p>At the cutting edge of innovation, Amplify is the only platform that reaches the right audience with the right message.<\/p>\t    <\/div>\n\t    <div class=\"action\">\n\t        <a href=\"https:\/\/app.amplify.ooo\/edit\/wizard2\/?lang=en\" class=\"cta-button cta-btn-preset-2\"><span class=\"btn-icon\"><i class=\"fas fa-bullhorn\"><\/i><\/span>Free trial<\/a>\t    <\/div>\n\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a777183 elementor-widget elementor-widget-text-editor\" data-id=\"a777183\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Weight of digital advertising in Europe.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-44d481f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44d481f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0ed3504\" data-id=\"0ed3504\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d058b48 elementor-widget elementor-widget-text-editor\" data-id=\"d058b48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By 2023, the European digital advertising market has been estimated at around \u20ac92 billion. This figure reflects continued growth over previous years.<\/p><p>The market has recorded average annual growth of around 10% over the last five years.<\/p><p><span style=\"text-decoration: underline;\">Breakdown by advertising channel:<\/span><\/p><ul><li>Search (search engine advertising): Represents around 40% of total digital advertising spend in Europe.<\/li><li>Display : Around 30% of total spend. This includes banners, videos and other visual formats.<\/li><li>Social media: Advertising on social networks accounts for around 25% of spending.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-16ddaee\" data-id=\"16ddaee\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e091fb6 elementor-widget elementor-widget-image\" data-id=\"e091fb6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/UMDdirSkSp-3j1NI-gV0Vg.webp\" class=\"attachment-large size-large wp-image-10889\" alt=\"\" srcset=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/UMDdirSkSp-3j1NI-gV0Vg.webp 1024w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/UMDdirSkSp-3j1NI-gV0Vg-300x300.webp 300w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/UMDdirSkSp-3j1NI-gV0Vg-150x150.webp 150w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/UMDdirSkSp-3j1NI-gV0Vg-768x768.webp 768w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/UMDdirSkSp-3j1NI-gV0Vg-12x12.webp 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-24c8a57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24c8a57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc44426\" data-id=\"dc44426\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fac1c34 elementor-widget elementor-widget-text-editor\" data-id=\"fac1c34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Amplify, the technological answer to dynamic advertising.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6016d47 elementor-widget elementor-widget-text-editor\" data-id=\"6016d47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The digital advertising market is still growing, but consumer habits are changing, which is why Amplify is deploying the latest cutting-edge technologies to enable all economic players to benefit from the best advertising tools.<\/p><p>Amplify is the only platform that combines several AIs and algorithms to offer a complete solution for creating and delivering multi-network ads.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f3c6f2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3c6f2a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-da5a84e\" data-id=\"da5a84e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f839c86 elementor-widget elementor-widget-image\" data-id=\"f839c86\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/EN-2.png\" class=\"attachment-medium size-medium wp-image-10834\" alt=\"\" srcset=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/EN-2.png 300w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/EN-2-150x150.png 150w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/EN-2-12x12.png 12w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f20238e\" data-id=\"f20238e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87e04f0 elementor-widget elementor-widget-image\" data-id=\"87e04f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/EN-copie.png\" class=\"attachment-large size-large wp-image-10833\" alt=\"\" srcset=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/EN-copie.png 300w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/EN-copie-150x150.png 150w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/EN-copie-12x12.png 12w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a69ac55\" data-id=\"a69ac55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2d9fdf elementor-widget elementor-widget-image\" data-id=\"c2d9fdf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/En-1.png\" class=\"attachment-large size-large wp-image-10835\" alt=\"\" srcset=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/En-1.png 300w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/En-1-150x150.png 150w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/En-1-12x12.png 12w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-741e46c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"741e46c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e6cdbc\" data-id=\"5e6cdbc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df54ce3 elementor-widget elementor-widget-text-editor\" data-id=\"df54ce3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Generative AI for advertising.\u00a0<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5475d69 elementor-widget elementor-widget-text-editor\" data-id=\"5475d69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Generative AI is the very essence of Amplify. Integrated into the service, it can be used to create innovative advertising campaigns inspired by the latest trends.\u00a0<\/p><p>\u00a0The creative experience is unique and ad management intuitive.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6619713 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6619713\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13b0a17\" data-id=\"13b0a17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-169cd17 elementor-widget elementor-widget-text-editor\" data-id=\"169cd17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Being a pioneer.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a115acb elementor-widget elementor-widget-text-editor\" data-id=\"a115acb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Amplify's vision is clear: Optimise advertising campaigns.\u00a0<\/p><p>That's why all the company's efforts are focused on offering more intelligent AI and more refined functionalities for greater advertising effectiveness.<\/p><p>Pushing the boundaries and incorporating the latest innovations to help all businesses achieve success, that's Amplify's promise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e0611bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0611bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a044462\" data-id=\"a044462\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a806e33 elementor-widget elementor-widget-theme-site-logo elementor-widget-image\" data-id=\"a806e33\" data-element_type=\"widget\" data-widget_type=\"theme-site-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amplify.ooo\/en\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"72\" src=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2022\/09\/logo.png\" class=\"attachment-full size-full wp-image-16\" alt=\"\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-45a022a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45a022a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2afeca2\" data-id=\"2afeca2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-247d1f1 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"247d1f1\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/La-publicite-cest-une-histoire-a-raconter.-copie-2.png);\" role=\"img\" aria-label=\"La publicit\u00e9, c\u2019est une histoire \u00e0 raconter. copie 2\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tDiscover our services\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tGiving a new dimension to advertising effectiveness\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/app.amplify.ooo\/edit\/wizard2\/?lang=en\">\n\t\t\t\t\t\tFree trial\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La publicit\u00e9, une information \u00e0 partager La publicit\u00e9 digitale se transforme. Exit, le temps o\u00f9 il suffisait de publier un produit, pour qu&rsquo;il se vende en quelques minutes ou encore proposer ses services et que l&rsquo;agenda se remplisse en un rien de temps.\u00a0 Les temps changent, la concurrence est omnipr\u00e9sente et les habitudes de consommation [&hellip;]<\/p>","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10789","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La publicit\u00e9 est une information \u00e0 partager<\/title>\n<meta name=\"description\" content=\"La publicit\u00e9 est un vecteur d\u2019information important qu\u2019il est fondamental de ma\u00eetriser pour r\u00e9ussir sa strat\u00e9gie globale.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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