{"id":8595,"date":"2024-03-26T15:39:39","date_gmt":"2024-03-26T14:39:39","guid":{"rendered":"https:\/\/www.amplify.ooo\/?p=8595"},"modified":"2024-04-16T14:31:35","modified_gmt":"2024-04-16T12:31:35","slug":"pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois","status":"publish","type":"post","link":"https:\/\/www.amplify.ooo\/en\/2024\/03\/26\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\/","title":{"rendered":"Why is repetition important in advertising?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8595\" class=\"elementor elementor-8595\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2c7e120d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c7e120d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ea08bbb\" data-id=\"7ea08bbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f3cb9d7 elementor-widget elementor-widget-text-editor\" data-id=\"3f3cb9d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<h2 class=\"wp-block-heading\">One-off advertising VS continuous advertising. Increase your chances of success by broadcasting your advertising over time!<\/h2>\n<p><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">In the saturated world of advertising, where every brand struggles to capture the attention of consumers, an ad has to be seen several times. Far from being mere repetition, repetition is a fundamental pillar of effective communication. It plays a crucial role in brand recognition, message recall and the decision to buy. Here's why.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 id=\"h_9357c58023\" class=\"wp-block-heading\">1. <strong>Improved brand recognition<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">Repetition creates familiarity. With each repeated exposure to an advertisement, consumers become more familiar with the brand, making it easier to recognise immediately in a competitive environment. This familiarity is the first step towards establishing an emotional connection with the audience. A prerequisite for any meaningful engagement.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 id=\"h_2c2e062cc7\" class=\"wp-block-heading\">2. <strong>Reinforcing Message Memory<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">A message heard once is easily forgotten. Repetition helps to anchor the message in consumers' long-term memory. The more a message is repeated, the more likely it is to be remembered. This retention is crucial for brands, as it increases the chances that a consumer will remember the brand when making a decision.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 id=\"h_5ab2a2e41b\" class=\"wp-block-heading\">3. <strong>Building Trust<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">Advertising seen several times also helps to build trust. The constant presence of a brand through repeated advertising conveys an impression of stability and reliability. In a market where trust is a precious commodity, repetition can be an effective tool for assuring consumers of a brand's legitimacy and quality.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 id=\"h_24260667cb\" class=\"wp-block-heading\">4. <strong>Fighting the Oblivion Curve<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">Psychology teaches us that humans tend to forget information over time, a phenomenon known as the forgetting curve. Advertising needs to be seen several times to act as a counterweight to this natural tendency, regularly refreshing the consumer's memory and keeping the brand message at the forefront of their mind.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 id=\"h_d4feb8d1b7\" class=\"wp-block-heading\">5. <strong>Optimising targeting<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">Repetition enables advertising targeting to be refined. By broadcasting the same message across different channels and at different times, brands can reach a wider audience or target specific segments more precisely. This repeated approach ensures that the message reaches its audience, even in a fragmented media landscape.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 id=\"h_98c2ddd740\" class=\"wp-block-heading\">6. <strong>Decision-making facilitation<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">Ultimately, repetition facilitates consumer decision-making. When faced with a purchasing decision, consumers are more likely to choose a brand they recognise and trust. The choice then becomes less a matter of careful comparison and more an almost instinctive response to familiarity.<\/p>\n<p><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">Repetition is not just a matter of advertising bombardment; it is a considered strategy for building and strengthening the relationship between a brand and its consumers. Properly executed, it can transform initial indifference into recognition, trust and loyalty. In the world of advertising, where attention is the most precious currency, repetition is the investment that captures and holds that coveted attention.<\/p>\n<p><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">With Amplify, you can let your advertising run on auto-pilot. Our system will optimise the results of your advertising month after month. So you can reap the rewards of effective advertising!<\/p>\n<div class=\"wp-block-buttons\">\n<p><\/p>\n<\/div>\n<p><!-- \/wp:buttons --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4cc203 elementor-mobile-align-left elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b4cc203\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/app.amplify.ooo\/edit\/e-counter\/?lang=en\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I'm switching to auto-pilot<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e7f612a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7f612a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f754d6\" data-id=\"5f754d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cb74ab elementor-widget elementor-widget-post-navigation\" data-id=\"8cb74ab\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.amplify.ooo\/en\/2024\/03\/26\/jai-fait-une-campagne-mais-je-nai-pas-de-likes-comment-faire-pour-obtenir-des-likes\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-angle-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--title\">I've run a campaign but I don't have any likes<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.amplify.ooo\/en\/2024\/03\/26\/visuel-dune-campagne-publicitaire\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--title\">How important are visuals in an advertising campaign?<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i class=\"fa fa-angle-right\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Diffusion ponctuelle VS Diffusion continue. Augmentez vos chances de succ\u00e8s en inscrivant la diffusion de votre publicit\u00e9 sur la dur\u00e9e! Dans l&rsquo;univers satur\u00e9 de la publicit\u00e9, o\u00f9 chaque marque lutte pour capter l&rsquo;attention des consommateurs, une publicit\u00e9 doit \u00eatre vue plusieurs fois. Loin d&rsquo;\u00eatre une simple redite, la r\u00e9p\u00e9tition est un pilier fondamental de la [&hellip;]<\/p>","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8595","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Une publicit\u00e9 doit-elle \u00eatre vue plusieurs fois - amplify<\/title>\n<meta name=\"description\" content=\"Diffusion ponctuelle VS Diffusion continue, une publicit\u00e9 doit-elle \u00eatre vue plusieurs fois? Inscrivez la diffusion sur la dur\u00e9e!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.amplify.ooo\/en\/2024\/03\/26\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une publicit\u00e9 doit-elle \u00eatre vue plusieurs fois - amplify\" \/>\n<meta property=\"og:description\" content=\"Diffusion ponctuelle VS Diffusion continue, une publicit\u00e9 doit-elle \u00eatre vue plusieurs fois? Inscrivez la diffusion sur la dur\u00e9e!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.amplify.ooo\/en\/2024\/03\/26\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\/\" \/>\n<meta property=\"og:site_name\" content=\"amplify\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-26T14:39:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-16T12:31:35+00:00\" \/>\n<meta name=\"author\" content=\"amplify_solene\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"amplify_solene\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.amplify.ooo\\\/fr\\\/2024\\\/03\\\/26\\\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.amplify.ooo\\\/fr\\\/2024\\\/03\\\/26\\\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\\\/\"},\"author\":{\"name\":\"amplify_solene\",\"@id\":\"https:\\\/\\\/www.amplify.ooo\\\/#\\\/schema\\\/person\\\/f30f7c4f9d91b8ce340d2e3a82afd62b\"},\"headline\":\"Pourquoi la r\u00e9p\u00e9tition est importante dans la publicit\u00e9 ?\",\"datePublished\":\"2024-03-26T14:39:39+00:00\",\"dateModified\":\"2024-04-16T12:31:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.amplify.ooo\\\/fr\\\/2024\\\/03\\\/26\\\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\\\/\"},\"wordCount\":647,\"publisher\":{\"@id\":\"https:\\\/\\\/www.amplify.ooo\\\/#organization\"},\"articleSection\":[\"Non class\u00e9\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.amplify.ooo\\\/fr\\\/2024\\\/03\\\/26\\\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\\\/\",\"url\":\"https:\\\/\\\/www.amplify.ooo\\\/fr\\\/2024\\\/03\\\/26\\\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\\\/\",\"name\":\"Une publicit\u00e9 doit-elle \u00eatre vue plusieurs fois - amplify\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.amplify.ooo\\\/#website\"},\"datePublished\":\"2024-03-26T14:39:39+00:00\",\"dateModified\":\"2024-04-16T12:31:35+00:00\",\"description\":\"Diffusion ponctuelle VS Diffusion continue, une publicit\u00e9 doit-elle \u00eatre vue plusieurs fois? Inscrivez la diffusion sur la dur\u00e9e!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.amplify.ooo\\\/fr\\\/2024\\\/03\\\/26\\\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.amplify.ooo\\\/fr\\\/2024\\\/03\\\/26\\\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.amplify.ooo\\\/fr\\\/2024\\\/03\\\/26\\\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.amplify.ooo\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pourquoi la r\u00e9p\u00e9tition est importante dans la publicit\u00e9 ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.amplify.ooo\\\/#website\",\"url\":\"https:\\\/\\\/www.amplify.ooo\\\/\",\"name\":\"amplify\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.amplify.ooo\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.amplify.ooo\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.amplify.ooo\\\/#organization\",\"name\":\"amplify\",\"url\":\"https:\\\/\\\/www.amplify.ooo\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.amplify.ooo\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.amplify.ooo\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.amplify.ooo\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/logo.png\",\"width\":300,\"height\":72,\"caption\":\"amplify\"},\"image\":{\"@id\":\"https:\\\/\\\/www.amplify.ooo\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.amplify.ooo\\\/#\\\/schema\\\/person\\\/f30f7c4f9d91b8ce340d2e3a82afd62b\",\"name\":\"amplify_solene\",\"url\":\"https:\\\/\\\/www.amplify.ooo\\\/en\\\/author\\\/amplify_solene\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Une publicit\u00e9 doit-elle \u00eatre vue plusieurs fois - amplify","description":"Diffusion ponctuelle VS Diffusion continue, une publicit\u00e9 doit-elle \u00eatre vue plusieurs fois? Inscrivez la diffusion sur la dur\u00e9e!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.amplify.ooo\/en\/2024\/03\/26\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\/","og_locale":"en_US","og_type":"article","og_title":"Une publicit\u00e9 doit-elle \u00eatre vue plusieurs fois - amplify","og_description":"Diffusion ponctuelle VS Diffusion continue, une publicit\u00e9 doit-elle \u00eatre vue plusieurs fois? Inscrivez la diffusion sur la dur\u00e9e!","og_url":"https:\/\/www.amplify.ooo\/en\/2024\/03\/26\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\/","og_site_name":"amplify","article_published_time":"2024-03-26T14:39:39+00:00","article_modified_time":"2024-04-16T12:31:35+00:00","author":"amplify_solene","twitter_card":"summary_large_image","twitter_misc":{"Written by":"amplify_solene","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.amplify.ooo\/fr\/2024\/03\/26\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\/#article","isPartOf":{"@id":"https:\/\/www.amplify.ooo\/fr\/2024\/03\/26\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\/"},"author":{"name":"amplify_solene","@id":"https:\/\/www.amplify.ooo\/#\/schema\/person\/f30f7c4f9d91b8ce340d2e3a82afd62b"},"headline":"Pourquoi la r\u00e9p\u00e9tition est importante dans la publicit\u00e9 ?","datePublished":"2024-03-26T14:39:39+00:00","dateModified":"2024-04-16T12:31:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.amplify.ooo\/fr\/2024\/03\/26\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\/"},"wordCount":647,"publisher":{"@id":"https:\/\/www.amplify.ooo\/#organization"},"articleSection":["Non class\u00e9"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.amplify.ooo\/fr\/2024\/03\/26\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\/","url":"https:\/\/www.amplify.ooo\/fr\/2024\/03\/26\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\/","name":"Une publicit\u00e9 doit-elle \u00eatre vue plusieurs fois - amplify","isPartOf":{"@id":"https:\/\/www.amplify.ooo\/#website"},"datePublished":"2024-03-26T14:39:39+00:00","dateModified":"2024-04-16T12:31:35+00:00","description":"Diffusion ponctuelle VS Diffusion continue, une publicit\u00e9 doit-elle \u00eatre vue plusieurs fois? Inscrivez la diffusion sur la dur\u00e9e!","breadcrumb":{"@id":"https:\/\/www.amplify.ooo\/fr\/2024\/03\/26\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.amplify.ooo\/fr\/2024\/03\/26\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.amplify.ooo\/fr\/2024\/03\/26\/pourquoi-la-repetition-est-importante-dans-la-publicite-une-publicite-doit-elle-etre-vue-plusieurs-fois\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.amplify.ooo\/"},{"@type":"ListItem","position":2,"name":"Pourquoi la r\u00e9p\u00e9tition est importante dans la publicit\u00e9 ?"}]},{"@type":"WebSite","@id":"https:\/\/www.amplify.ooo\/#website","url":"https:\/\/www.amplify.ooo\/","name":"amplify","description":"","publisher":{"@id":"https:\/\/www.amplify.ooo\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.amplify.ooo\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.amplify.ooo\/#organization","name":"amplify","url":"https:\/\/www.amplify.ooo\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.amplify.ooo\/#\/schema\/logo\/image\/","url":"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2022\/09\/logo.png","contentUrl":"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2022\/09\/logo.png","width":300,"height":72,"caption":"amplify"},"image":{"@id":"https:\/\/www.amplify.ooo\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.amplify.ooo\/#\/schema\/person\/f30f7c4f9d91b8ce340d2e3a82afd62b","name":"amplify_solene","url":"https:\/\/www.amplify.ooo\/en\/author\/amplify_solene\/"}]}},"_links":{"self":[{"href":"https:\/\/www.amplify.ooo\/en\/wp-json\/wp\/v2\/posts\/8595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amplify.ooo\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amplify.ooo\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amplify.ooo\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amplify.ooo\/en\/wp-json\/wp\/v2\/comments?post=8595"}],"version-history":[{"count":14,"href":"https:\/\/www.amplify.ooo\/en\/wp-json\/wp\/v2\/posts\/8595\/revisions"}],"predecessor-version":[{"id":9153,"href":"https:\/\/www.amplify.ooo\/en\/wp-json\/wp\/v2\/posts\/8595\/revisions\/9153"}],"wp:attachment":[{"href":"https:\/\/www.amplify.ooo\/en\/wp-json\/wp\/v2\/media?parent=8595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amplify.ooo\/en\/wp-json\/wp\/v2\/categories?post=8595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amplify.ooo\/en\/wp-json\/wp\/v2\/tags?post=8595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}