{"id":10789,"date":"2024-08-20T16:41:53","date_gmt":"2024-08-20T14:41:53","guid":{"rendered":"https:\/\/www.amplify.ooo\/?page_id=10789"},"modified":"2024-08-29T10:21:18","modified_gmt":"2024-08-29T08:21:18","slug":"la-publicite-est-une-information-a-partager","status":"publish","type":"page","link":"https:\/\/www.amplify.ooo\/fr\/la-publicite-est-une-information-a-partager\/","title":{"rendered":"La nouvelle approche publicitaire"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10789\" class=\"elementor elementor-10789\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5b3f068 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b3f068\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a191f63\" data-id=\"a191f63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f352e53 elementor-widget elementor-widget-heading\" data-id=\"f352e53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La publicit\u00e9, une information \u00e0 partager<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a47197e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a47197e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-871ba3b\" data-id=\"871ba3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-958cd0b elementor-widget elementor-widget-image\" data-id=\"958cd0b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-7-1024x1024.png\" class=\"attachment-large size-large wp-image-10826\" alt=\"\" srcset=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-7-1024x1024.png 1024w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-7-300x300.png 300w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-7-150x150.png 150w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-7-768x768.png 768w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-7-12x12.png 12w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-7.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79ac162\" data-id=\"79ac162\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0d1558 elementor-widget elementor-widget-text-editor\" data-id=\"d0d1558\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>La publicit\u00e9 digitale se transforme.<\/h3><p>Exit, le temps o\u00f9 il suffisait de publier un produit, pour qu&rsquo;il se vende en quelques minutes ou encore proposer ses services et que l&rsquo;agenda se remplisse en un rien de temps.\u00a0<\/p><p>Les temps changent, la concurrence est omnipr\u00e9sente et les habitudes de consommation \u00e9voluent. Vendre ne suffit plus, il faut proposer plus, un concept, une innovation, un savoir&#8230;Les clients n&rsquo;ach\u00e8tent plus qu&rsquo;une seule chose, ils ach\u00e8tent un tout et adh\u00e9rent \u00e0 des valeurs.\u00a0<\/p><p>La publicit\u00e9 n&rsquo;est plus un simple levier marketing \u00e0 activer pour une entreprise. C&rsquo;est un vecteur d&rsquo;information important qu&rsquo;il est fondamental de ma\u00eetriser pour r\u00e9ussir sa strat\u00e9gie globale.<\/p><p>Avec l&rsquo;\u00e9volution technologique, les annonceurs ont la chance de pouvoir r\u00e9tablir une communication bas\u00e9e sur la confiance et utile pour renouveler leur portefeuille clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6341130 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6341130\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-093a0ce\" data-id=\"093a0ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d4ab81 elementor-widget elementor-widget-text-editor\" data-id=\"9d4ab81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Internet: la cl\u00e9 de la visibilit\u00e9 avant tout achat.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-294d442 elementor-widget elementor-widget-text-editor\" data-id=\"294d442\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La quasi-totalit\u00e9 des consommateurs utilisent les m\u00e9dias en ligne lorsqu&rsquo;ils recherchent des produits ou des services, ce qui rend la pr\u00e9sence en ligne essentielle pour les entreprises qui souhaitent attirer l&rsquo;attention de clients potentiels<\/p><p>97% des consommateurs recherchent des produits et services en ligne avant d\u2019acheter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f1d8b elementor-widget elementor-widget-text-editor\" data-id=\"91f1d8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>La pr\u00e9sence num\u00e9rique, un ancrage fort.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f5b8d elementor-widget elementor-widget-text-editor\" data-id=\"70f5b8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les entreprises ayant une forte pr\u00e9sence num\u00e9rique ont 3,3 fois plus de chances de se d\u00e9velopper : Les entreprises qui investissent dans le marketing num\u00e9rique et maintiennent une solide pr\u00e9sence en ligne augmentent consid\u00e9rablement leurs chances de croissance. Par exemple, les commentaires des clients peuvent augmenter les taux de conversion jusqu&rsquo;\u00e0 270 %, et la croissance globale des entreprises est \u00e9troitement li\u00e9e \u00e0 leur visibilit\u00e9 et \u00e0 leur cr\u00e9dibilit\u00e9 en ligne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b63736d elementor-widget elementor-widget-text-editor\" data-id=\"b63736d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Offrir du contenu utile \u00e0 travers les publicit\u00e9s.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04c0e00 elementor-widget elementor-widget-text-editor\" data-id=\"04c0e00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">70 % des consommateurs s&rsquo;attendent \u00e0 ce que les marques fournissent un contenu utile et informatif plut\u00f4t que de se concentrer sur la publicit\u00e9 traditionnelle. Cela refl\u00e8te une pr\u00e9f\u00e9rence significative pour les publicit\u00e9s qui offrent une valeur ajout\u00e9e plut\u00f4t que de simples messages promotionnels.<\/p><p>Le marketing de contenu informatif est per\u00e7u comme plus efficace pour influencer les d\u00e9cisions d&rsquo;achat. 61 % des consommateurs disent qu&rsquo;ils sont plus susceptibles d&rsquo;acheter aupr\u00e8s d&rsquo;une marque qui fournit du contenu personnalis\u00e9, pertinent et informatif, plut\u00f4t que d&rsquo;une marque qui ne propose que de la publicit\u00e9 traditionnelle.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-df00183 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df00183\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad6106d\" data-id=\"ad6106d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1545234 elementor-widget elementor-widget-image\" data-id=\"1545234\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"320\" src=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-8.png\" class=\"attachment-large size-large wp-image-10830\" alt=\"\" srcset=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-8.png 1000w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-8-300x120.png 300w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-8-768x307.png 768w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-8-18x7.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-999dd0d elementor-widget elementor-widget-text-editor\" data-id=\"999dd0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Diffuser des publicit\u00e9s engageantes.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c807a4d elementor-widget elementor-widget-text-editor\" data-id=\"c807a4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>39 % des consommateurs se sentent frustr\u00e9s lorsqu&rsquo;ils re\u00e7oivent des publicit\u00e9s non pertinentes, et 71 % pr\u00e9f\u00e8rent les publicit\u00e9s adapt\u00e9es \u00e0 leurs int\u00e9r\u00eats et fournissant des informations utiles. Cela montre une forte demande pour des publicit\u00e9s qui ne sont pas seulement promotionnelles, mais aussi pertinentes et informatives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2d4b9b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d4b9b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2c384e\" data-id=\"a2c384e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e216ac8 elementor-widget elementor-widget-text-editor\" data-id=\"e216ac8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Les consommateurs ont de nouvelles attentes publicitaires.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3efba elementor-widget elementor-widget-text-editor\" data-id=\"5c3efba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De fa\u00e7on globale, les consommateurs recherchent des publicit\u00e9s qui sont non seulement pertinentes et personnalis\u00e9es, mais aussi respectueuses de leur vie priv\u00e9e et align\u00e9es sur leurs valeurs \u00e9thiques. Les marques qui r\u00e9ussissent \u00e0 r\u00e9pondre \u00e0 ces attentes peuvent esp\u00e9rer une meilleure fid\u00e9lisation et une perception plus positive de leur image.<\/p><p>Les mill\u00e9niaux qui repr\u00e9sente une part importante du march\u00e9, pr\u00e9f\u00e8re les publicit\u00e9s qui \u00e9duquent plut\u00f4t que celles qui se contentent de vendre. 84% d&rsquo;entre eux, se m\u00e9fient de la publicit\u00e9 traditionnelle, et sont davantage influenc\u00e9s par un contenu informatif qui les aide \u00e0 prendre des d\u00e9cisions d&rsquo;achat. Ce groupe d\u00e9mographique, qui repr\u00e9sente une part importante du march\u00e9, pr\u00e9f\u00e8re les publicit\u00e9s qui \u00e9duquent plut\u00f4t que celles qui se contentent de vendre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a657db8 e-transform elementor-widget elementor-widget-eael-cta-box\" data-id=\"a657db8\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_skewX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"eael-call-to-action cta-flex bg-lite cta-preset-2\">\n\t    <div class=\"content\">\n            <div class=\"title\">D\u00e9couvrir Amplify<\/div><p>A la pointe de l'innovation, Amplify est la seule plateforme qui permet de toucher la bonne audience avec le bon message.<\/p>\t    <\/div>\n\t    <div class=\"action\">\n\t        <a href=\"https:\/\/app.amplify.ooo\/edit\/wizard2\/?lang=fr\" class=\"cta-button cta-btn-preset-2 \"><span class=\"btn-icon\"><i class=\"fas fa-bullhorn\"><\/i><\/span>Tester gratuitement<\/a>\t    <\/div>\n\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a777183 elementor-widget elementor-widget-text-editor\" data-id=\"a777183\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Poids de la publicit\u00e9 digitale en Europe.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-44d481f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44d481f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0ed3504\" data-id=\"0ed3504\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d058b48 elementor-widget elementor-widget-text-editor\" data-id=\"d058b48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En 2023, le march\u00e9 europ\u00e9en de la publicit\u00e9 digitale a \u00e9t\u00e9 estim\u00e9 \u00e0 environ 92 milliards d&rsquo;euros. Ce chiffre refl\u00e8te une croissance continue par rapport aux ann\u00e9es pr\u00e9c\u00e9dentes.<\/p><p>Le march\u00e9 a enregistr\u00e9 une croissance annuelle moyenne d&rsquo;environ 10% au cours des cinq derni\u00e8res ann\u00e9es.<\/p><p><span style=\"text-decoration: underline;\">R\u00e9partition par canaux publicitaires:<\/span><\/p><ul><li>Search (publicit\u00e9 sur les moteurs de recherche) : Repr\u00e9sente environ 40% du total des d\u00e9penses en publicit\u00e9 digitale en Europe.<\/li><li>Display (affichage) : Environ 30% des d\u00e9penses totales. Cela inclut les banni\u00e8res, vid\u00e9os, et autres formats visuels.<\/li><li>Social media : Les publicit\u00e9s sur les r\u00e9seaux sociaux repr\u00e9sentent environ 25% des d\u00e9penses.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-16ddaee\" data-id=\"16ddaee\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e091fb6 elementor-widget elementor-widget-image\" data-id=\"e091fb6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/UMDdirSkSp-3j1NI-gV0Vg.webp\" class=\"attachment-large size-large wp-image-10889\" alt=\"\" srcset=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/UMDdirSkSp-3j1NI-gV0Vg.webp 1024w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/UMDdirSkSp-3j1NI-gV0Vg-300x300.webp 300w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/UMDdirSkSp-3j1NI-gV0Vg-150x150.webp 150w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/UMDdirSkSp-3j1NI-gV0Vg-768x768.webp 768w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/UMDdirSkSp-3j1NI-gV0Vg-12x12.webp 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-24c8a57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24c8a57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc44426\" data-id=\"dc44426\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fac1c34 elementor-widget elementor-widget-text-editor\" data-id=\"fac1c34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Amplify, la r\u00e9ponse technologique \u00e0 la publicit\u00e9 dynamique.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6016d47 elementor-widget elementor-widget-text-editor\" data-id=\"6016d47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le march\u00e9 de la publicit\u00e9 digitale est toujours en croissance mais les habitudes de consommations changent, c&rsquo;est pourquoi Amplify d\u00e9ploie les derni\u00e8res technologies de pointe, afin de permettre \u00e0 tous les acteurs \u00e9conomiques de b\u00e9n\u00e9ficier des meilleurs outils publicitaires.<\/p><p>Amplify est la seule plateforme qui allie plusieurs IA et algorithmes pour proposer une solution compl\u00e8te de cr\u00e9ation et diffusion des annonces multi-r\u00e9seaux.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f3c6f2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3c6f2a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-da5a84e\" data-id=\"da5a84e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f839c86 elementor-widget elementor-widget-image\" data-id=\"f839c86\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-10.png\" class=\"attachment-medium size-medium wp-image-10834\" alt=\"\" srcset=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-10.png 300w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-10-150x150.png 150w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-10-12x12.png 12w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f20238e\" data-id=\"f20238e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87e04f0 elementor-widget elementor-widget-image\" data-id=\"87e04f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/1-12.png\" class=\"attachment-large size-large wp-image-10833\" alt=\"\" srcset=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/1-12.png 300w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/1-12-150x150.png 150w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/1-12-12x12.png 12w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a69ac55\" data-id=\"a69ac55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2d9fdf elementor-widget elementor-widget-image\" data-id=\"c2d9fdf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/3-10.png\" class=\"attachment-large size-large wp-image-10835\" alt=\"\" srcset=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/3-10.png 300w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/3-10-150x150.png 150w, https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/3-10-12x12.png 12w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-741e46c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"741e46c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e6cdbc\" data-id=\"5e6cdbc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df54ce3 elementor-widget elementor-widget-text-editor\" data-id=\"df54ce3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>L&rsquo;IA g\u00e9n\u00e9rative au service de la publicit\u00e9.\u00a0<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5475d69 elementor-widget elementor-widget-text-editor\" data-id=\"5475d69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;IA g\u00e9n\u00e9rative est l&rsquo;essence m\u00eame d&rsquo;Amplify. Int\u00e9gr\u00e9e au service, elle permet de cr\u00e9er des campagnes publicitaires innovantes et inspir\u00e9es des derni\u00e8res tendances.\u00a0<\/p><p>\u00a0L&rsquo;exp\u00e9rience cr\u00e9ative est unique et la gestion des annonces, intuitive.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6619713 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6619713\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13b0a17\" data-id=\"13b0a17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-169cd17 elementor-widget elementor-widget-text-editor\" data-id=\"169cd17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u00catre pionnier.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a115acb elementor-widget elementor-widget-text-editor\" data-id=\"a115acb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La vision d&rsquo;Amplify est claire: Optimiser les campagnes publicitaires.\u00a0<\/p><p>C&rsquo;est pourquoi tous les efforts de l&rsquo;entreprise sont fournis pour proposer une IA plus intelligente, et des fonctionnalit\u00e9s plus fines pour une meilleure efficacit\u00e9 publicitaire.<\/p><p>Repousser les limites, et int\u00e9grer les derni\u00e8res nouveaut\u00e9s pour aider toutes les entreprises \u00e0 acc\u00e9der au succ\u00e8s, c&rsquo;est la promesse d&rsquo;Amplify.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e0611bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0611bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a044462\" data-id=\"a044462\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a806e33 elementor-widget elementor-widget-theme-site-logo elementor-widget-image\" data-id=\"a806e33\" data-element_type=\"widget\" data-widget_type=\"theme-site-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amplify.ooo\/fr\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"72\" src=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2022\/09\/logo.png\" class=\"attachment-full size-full wp-image-16\" alt=\"\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-45a022a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45a022a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2afeca2\" data-id=\"2afeca2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-247d1f1 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"247d1f1\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/La-publicite-cest-une-histoire-a-raconter.-copie-2.png);\" role=\"img\" aria-label=\"La publicit\u00e9, c\u2019est une histoire \u00e0 raconter. copie 2\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tD\u00e9couvrir les services\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tDonner une nouvelle dimension \u00e0 l'efficacit\u00e9 publicitaire\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/app.amplify.ooo\/edit\/wizard2\/?lang=fr\">\n\t\t\t\t\t\tTester gratuitement\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La publicit\u00e9, une information \u00e0 partager La publicit\u00e9 digitale se transforme. Exit, le temps o\u00f9 il suffisait de publier un produit, pour qu&rsquo;il se vende en quelques minutes ou encore proposer ses services et que l&rsquo;agenda se remplisse en un rien de temps.\u00a0 Les temps changent, la concurrence est omnipr\u00e9sente et les habitudes de consommation [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10789","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La publicit\u00e9 est une information \u00e0 partager<\/title>\n<meta name=\"description\" content=\"La publicit\u00e9 est un vecteur d\u2019information important qu\u2019il est fondamental de ma\u00eetriser pour r\u00e9ussir sa strat\u00e9gie globale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.amplify.ooo\/fr\/la-publicite-est-une-information-a-partager\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La publicit\u00e9 est une information \u00e0 partager\" \/>\n<meta property=\"og:description\" content=\"La publicit\u00e9 est un vecteur d\u2019information important qu\u2019il est fondamental de ma\u00eetriser pour r\u00e9ussir sa strat\u00e9gie globale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.amplify.ooo\/fr\/la-publicite-est-une-information-a-partager\/\" \/>\n<meta property=\"og:site_name\" content=\"amplify\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-29T08:21:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.amplify.ooo\/wp-content\/uploads\/2024\/08\/2-7-1024x1024.png\" \/>\n<meta name=\"twitter:card\" 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