Did you know that an effective landing page is essential for effectively showcasing your offer and converting visitors into customers?
Far too many advertisers lose their customers in the sales process. On average, between 1 and 2% of people who see your ad will click to find out more. If your website isn't optimised to convert your future customers quickly, you're going to lose effectiveness, and probably not get any engagement.
That's why we're offering an automated landing page to help you optimise your sales funnel. You can take advantage of this new option as soon as you create your ad by selecting the box:
This tool will not only make it easier to convert, but also to track your conversions.
You no longer need to implement a complex tracking tool, as you can monitor your conversions from your main dashboard:
A good landing page generally has a conversion rate of 2.35%. However, the best performing pages achieve conversion rates of 5% to 11% and more.
If you already have a landing page, be sure to check the following points to ensure that it is effective:
1.Catchy title
The title should immediately attract attention and clearly convey the value proposition of your product or service. It should be concise, relevant and enticing.
2 Clarifying subtitle
The subtitle should complement the title by providing additional information and clarifying the offer. It should encourage visitors to stay and find out more.
3.committed visuals
High-quality images or videos can illustrate your offer and make the page more attractive. Make sure the visuals are relevant and reinforce the message.
4 Description of the Offer
Clear, concise text describing the benefits of your offer is crucial. Use bullet points to make the information easy to digest and highlight the strong points.
5 Clear Call to Action (CTA)
An effective CTA must be visible and attractive. Use clear action verbs and make sure it stands out visually from the rest of the page.
6.Simple Conversion Form
If your aim is to collect information, the form should be simple and quick to fill in. Only ask for essential information to minimise friction.
7.testimonials and reassurance
Including testimonials, customer reviews, partner logos or case studies can reinforce the credibility of your offer and reassure visitors.
Pages with customer testimonials increase conversions by 34%.
8. mobile optimisation
Your landing page must be fully responsive to provide an optimal user experience on all types of device, including smartphones and tablets.
Pages optimised for mobile devices see a 15% increase in conversions compared with those that are not.
9.Fast loading speed
A page that loads slowly can put visitors off. Make sure your landing page is optimised for fast loading speed.
Pages optimised for mobile devices see a 15% increase in conversions compared with those that are not.
10 Elements of Confidence
Security badges, certifications or guarantees can reassure visitors about the reliability of your offer and encourage conversion.
Conclusion
An optimised landing page will considerably increase the success of your advertising campaigns. By optimising every aspect, you maximise your chances of converting visitors into loyal customers.
Put the odds in your favour with our AI? system.
Take advantage of an optimised landing page included in your service right away 🚀