Advertising, information to share
Digital advertising is changing.
Gone are the days when it was enough to publish a product for it to sell within minutes, or to offer services and have the schedule fill up in no time.
Times are changing, competition is omnipresent, and consumer habits are evolving. Selling is no longer enough; you have to offer more—a concept, an innovation, knowledge... Customers no longer buy just one thing; they buy into a whole package and align with values.
Advertising is no longer just a simple marketing lever to activate for a company. It is an important information vector that is essential to master in order to succeed in the overall strategy.
With technological advancements, advertisers have the opportunity to restore communication based on trust, which is useful for renewing their client base.
The internet: the key to visibility before any purchase.
Nearly all consumers use online media when searching for products or services, making an online presence essential for businesses that want to attract the attention of potential customers.
97% of consumers search for products and services online before making a purchase.
Digital presence, a strong anchor.
Businesses with a strong digital presence are 3.3 times more likely to grow: Businesses that invest in digital marketing and maintain a strong online presence significantly increase their chances of growth. For example, customer feedback can increase conversion rates by up to 270%, and overall business growth is closely linked to online visibility and credibility.
Offer useful content through advertising.
70 % of consumers expect brands to provide useful and informative content rather than focusing on traditional advertising. This reflects a significant preference for advertising that offers added value rather than simple promotional messages.
Informative content marketing is seen as more effective in influencing purchasing decisions. 61% of consumers say they are more likely to buy from a brand that provides personalised, relevant and informative content, rather than a brand that only offers traditional advertising.
Place engaging adverts.
39% of consumers feel frustrated when they receive irrelevant advertising and 71% prefer advertising that is tailored to their interests and provides useful information. This shows that there is a strong demand for advertising that is not only promotional, but also relevant and informative.
Consumers have new advertising expectations.
Globally, consumers are looking for advertising that is not only relevant and personalised, but also respects their privacy and is aligned with their ethical values. Brands that succeed in meeting these expectations can expect greater loyalty and a more positive perception of their image.
Les milléniaux qui représente une part importante du marché, préfère les publicités qui éduquent plutôt que celles qui se contentent de vendre. 84% d’entre eux, se méfient de la publicité traditionnelle, et sont davantage influencés par un contenu informatif qui les aide à prendre des décisions d’achat. Ce groupe démographique, qui représente une part importante du marché, préfère les publicités qui éduquent plutôt que celles qui se contentent de vendre.
At the cutting edge of innovation, Amplify is the only platform that reaches the right audience with the right message.
Weight of digital advertising in Europe.
By 2023, the European digital advertising market has been estimated at around €92 billion. This figure reflects continued growth over previous years.
The market has recorded average annual growth of around 10% over the last five years.
Breakdown by advertising channel:
- Search (search engine advertising): Represents around 40% of total digital advertising spend in Europe.
- Display : Around 30% of total spend. This includes banners, videos and other visual formats.
- Social media: Advertising on social networks accounts for around 25% of spending.
Amplify, the technological answer to dynamic advertising.
The digital advertising market is still growing, but consumer habits are changing, which is why Amplify is deploying the latest cutting-edge technologies to enable all economic players to benefit from the best advertising tools.
Amplify is the only platform that combines several AIs and algorithms to offer a complete solution for creating and delivering multi-network ads.
Generative AI for advertising.
Generative AI is the very essence of Amplify. Integrated into the service, it can be used to create innovative advertising campaigns inspired by the latest trends.
The creative experience is unique and ad management intuitive.
Being a pioneer.
Amplify's vision is clear: Optimise advertising campaigns.
That's why all the company's efforts are focused on offering more intelligent AI and more refined functionalities for greater advertising effectiveness.
Pushing the boundaries and incorporating the latest innovations to help all businesses achieve success, that's Amplify's promise.
